When comparing UB Cell G.3 technology with OLED, it's important to consider the specific features and applications of each technology to determine which might be considered "superior" based on the criteria that matter most to you.

UB Cell G.3 Technology:
1. Backlighting Efficiency: UB Cell G.3 is a backlighting technology that can improve the efficiency of LCD displays. It is designed to provide better light distribution and potentially reduce energy consumption.
2. Brightness and Contrast: It may offer improved brightness and contrast ratios compared to standard LCDs, which can enhance the visual quality of the display.
3. Thinness and Flexibility:UB Cell technology can be thinner and more flexible, which can be an advantage for certain applications where form factor is important.
4. Cost: Depending on the production scale and efficiency, UB Cell technology might offer cost advantages over OLED for large-scale manufacturing.

OLED (Organic Light Emitting Diodes):
1. ontrast Ratio:OLEDs have an infinite contrast ratio because they can turn off individual pixels completely, resulting in true blacks.
2. Color Accuracy and Gamut:OLEDs can display a wide color gamut and are known for their excellent color accuracy.
3. Energy Efficiency:OLEDs can be more energy-efficient than LCDs, especially when displaying dark or black content, as they don't require backlighting.
4. Flexibility and Form Factor:OLEDs are inherently flexible and can be made into curved or even foldable displays, which is a significant advantage for innovative device designs.
5. Response Time:OLEDs have very fast response times, which is beneficial for fast-paced content like video games or high-speed motion in videos.

Determining Superiority:
- If you prioritize true blacks, wide color gamut, and flexibility for design, OLED might be the superior choice.
- If you are looking for a technology that can potentially offer better efficiency in backlighting and might be more cost-effective at scale, UB Cell G.3 could be considered superior.

It's also worth noting that the specific implementations of these technologies can vary by manufacturer, and the "superior" technology can depend on the specific use case and requirements of the application. For example, OLED might be preferred in high-end TVs and premium smartphones for their superior display quality, while UB Cell G.3 might be chosen for applications where cost and energy efficiency are more critical factors.

Let's take a look at the improvements in outcomes from UB Cell Gen.1 to UB Cell Gen.3.

The UB Cell Gen.1 features：

1. Ambient contrast: 822:1 (L255 490nit/ambient light 100lux)
2. Color gamut: DCI 99%
3. Viewing angle: 130°
4. Refresh rate: 120Hz
   

The UB Cell Gen.2 features：

1. Ambient contrast: 900:1
2. Color gamut: BT2020 90%
3. Viewing angle: 150°
4. Refresh rate: 144Hz/ HSR 288Hz

The UB Cell Gen.3 features：

1. Ambient contrast: 1400:1
2. Color gamut: BT2020 95%
3. Viewing angle: 150°
4. Refresh rate: 165Hz/ HSR 330Hz
5. AI+ TV: 
   • Temperature Sensor
   • Ambient Light Sensor
   • Local dynamic refresh
   • AI Assistant

Overall, in the upgrade process from UBCell 1.0 to 3.0, the contrast ratio, reflectivity, and color performance have been significantly optimized. Moreover, by applying BOE's Super True Wide solution, the technology has overcome the issue of color shift at wide viewing angles, achieving a 150-degree ultra-wide viewing angle. Additionally, it incorporates ambient/temperature light sensors combined with AI intelligence to adjust the picture colors, providing users with a more comfortable viewing experience.