On May 14, SID Display Week 2024, which is known as the “Oscar” of the global display industry and the industry's weathervane, was grandly opened in San Jose, USA. As a leading company in the global semiconductor display industry, BOE presented more than 50 world premieres and industry-leading innovative new products empowered by the three major display technology brands of ADS Pro, f-OLED and α-MLED, as well as new-generation cutting-edge technology applications, such as naked-eye 3D, light-field display, AIoT, VR/AR, etc., and put forward the following for the first time It also put forward for the first time the technical direction of “full-scene AI intelligent display” and related solutions, which demonstrated BOE's technological foresight and leadership as well as the global discourse of China's display power on the world's science and technology stage.
It is worth noting that BOE also set up a green and low-carbon zone in the center of its booth, highlighting its leading role in the field of sustainable development, especially in green manufacturing, green product technology and green supply chain. Under the strategy of “Screen of Things”, BOE will continue to lead the display industry with technological innovation and green development, and promote the healthy, sustainable and high-quality development of the global display industry.
In this SID, BOE made a stunning debut with a variety of industry-leading display technologies and products under its three technology brands.
Walking into the exhibition area, the first thing that caught our eyes was BOE's world's first 16K 110-inch super-large-size naked-eye 3D display (referred to as 110” 16K 3D Display), which breaks through the display industry's innovation heights with its advantages of ultra-high-definition, ultra-high resolution, multi-viewing points, and wide color gamut, etc. The product is equipped with the high-color gamut Mini LED backlight technology and BOE's self-developed and independently-developed display technology. The product is equipped with high-color gamut Mini LED backlight technology and BOE's self-developed 16K interweaving mapping algorithm, which expands the 3D viewing angle to 60°, and is widely used in diversified scenarios such as advertisements, conferences, and education.
In addition, BOE's world premiere Automatic Flexible Vehicle Display (AFVD) attracted a lot of visitors, including a 17-inch curvature gradient center control panel on the driver's side and the first 15.05-inch electrically foldable screen on the passenger's side, with a radius of curvature as low as 400mm, which can be automatically transformed according to the needs of different uses. The curvature radius is as low as 400mm, which can realize automatic shape change according to different needs.
Another world premiere of BOE's 44.8″ Automotive Oxide Smart Cockpit is also full of highlights, with glass-based MLED backlighting to achieve million-level contrast ratio and 2000nit high-brightness picture quality, which perfectly meets the consumers' excellent pursuit of quality and immersive visual experience.
In addition, BOE has also relaunched its industry-leading P0.3 Micro LED Transformer Display with 2000nit peak brightness, 40,000:1 contrast ratio and 110% NTSC color gamut, and the bezel-less curved sliding splicing in-vehicle prototype adopts modular sliding splicing to achieve seamless splicing and flexible layout of the screen and display content. BOE's 16-inch Ultra-S gaming laptop display products for gaming gamers feature Mini LED backlight technology, an industry-first 2000:1 ultra-high static contrast ratio design, and a 240Hz ultra-high refresh rate, which delivers an extremely smooth gaming experience comparable to OLED image quality.
In the field of cutting-edge technology in the industry, BOE also exhibited a newly defined 32-inch light field display with a monocular resolution of 4K retina level, and its face-tracking function and active human-machine interaction system, which brought an immersive and shocking desktop 3D display effect to the audience.
Currently, AI technology has become an important driving force for industrial upgrading. BOE actively embraces AI and takes the lead in proposing “All-scene Intelligent AI Display”, which comprehensively empowers various application scenarios such as AI TV, AI PC, AI cell phone, AI car, AI XR, etc., and joins hands with global eco-partners to build a symbiotic and win-win AI ecosystem.
In this SID exhibition, BOE brought a series of eye-catching technologies and products based on AI+ display, injecting new momentum for the upgraded development of the display industry.
SID2024 BOE re-launched the world's first third-generation UB Cell AI TV, which not only has BT2020 95% ultra-high color gamut, but also significantly reduces the screen light reflection rate to 0.7%, improves the perceived contrast ratio under 100 Lux ambient light to 1,400:1 (more than twice as much as that of OLED), and has no color deviation or fading at full viewing angle, which brings an extremely shocking experience of the picture quality that can surpass OLED TVs; BOE brought a series of eye-catching technologies and products based on AI+ display to the SID exhibition. In terms of intelligent display, through the industry's first screen integrated temperature sensing and multi-channel light sensing sensors, multi-dimensional real-time sensing of panel and environmental temperature, environmental brightness and color temperature, and through adaptive dynamic adjustment of the driver, to achieve the best display quality in any environment and scene.
At the same time, the world's first local dynamic refresh of the Spirit Display technology on LCD, realizing different areas 1Hz-120Hz intelligent refresh mode, which can satisfy more innovative application scenarios such as variable area display, intelligent FM, etc., and can realize the reduction of the screen power consumption by more than 15%-50%; in addition, the product is equipped with BOE's self-developed offline voice algorithm based on the self-developed end-side of the In addition, the product is equipped with the “AI TV Digital Human Assistant” voice interaction control system independently developed by BOE based on its self-developed end-side offline voice algorithm, which can match the big model, realize the functions of intelligent speakers and personal assistants, and can be linked with intelligent devices in two-way interaction, so as to make the TV become the brain of the smart home and return to the center of the family.
On the basis of innovative applications, BOE also brought a series of “AI + display” picture quality technology solutions, taking the lead in laying out the windfall of technological upgrading and defining the future development trend of the display industry. In order to better reduce the power consumption of OLED modules, BOE has launched the world's first hardware-level AI low-power picture quality enhancement technology, which realizes real-time 8K 120 Hz picture quality processing of OLED display modules through the in-depth integration of AI neural network at the screen end, reducing the power consumption of OLED modules by more than 20% and achieving the best balance between power consumption reduction and picture quality enhancement.
In addition, BOE is also able to improve the picture quality of MLED COG (glass-based technology) direct display products by embedding the industry's first AI picture quality restoration technology into the display chip and supporting any splicing mode of MLED, which has been applied to MLED COG direct display splicing products.
As a global leading IoT innovation enterprise, BOE takes technology innovation + green development concept as the core, and has set up a green and low-carbon zone in the center of this year's SID exhibition area, which comprehensively demonstrates its industry-leading position in the fields of green manufacturing, green product technology, green supply chain, etc., and brings a variety of leading low-power technologies and green and low-carbon products such as laptops, monitors, and cell phones, which can achieve the goal of realizing the future trend of the display industry from design, modules, panels to the complete machine, to the whole display industry. It also brought a number of leading low-power technologies and green and low-carbon products for notebooks, monitors and mobile phones, realizing the green and sustainable development of the whole process from design, modules, panels to the whole machine.
Based on the industry-leading oxide technology, BOE demonstrated the world's leading 14-inch low-power notebook display products, adopting the 10th generation of oxide technology, which reduces power consumption by 30% compared with conventional products, and the power consumption of the panel is as low as 0.7W when maintaining the refresh rate of 120Hz. BOE's world premiere 23.8-inch Easy display adopts the integrated function integration technology, which saves 50% of display materials and adopts the proportion of recyclable glass as high as 50%. The proportion of recyclable glass used is 30%.
BOE's 31.5-inch AB MNT high-end LCD display with high contrast ratio and low reflectivity, and 27-inch H display equipped with the original HSR dual-mode display technology, incorporate the concept of green and low-carbon while guaranteeing perfect picture quality through the adoption of recyclable materials and a module recycling rate of 53%. In addition, BOE's premiere pixel-independent drive OLED, which adopts the world's first SDP power reduction OLED technology, reduces the power consumption of the screen by 5%-6%, and can be used in many scenario areas of OLED display, leading the global display industry in a new trend of intelligent, low-carbon and sustainable development.
At the exhibition, in addition to the industry's top display technology display and intelligent interactive experience, BOE also held a special technology marketing event, showcasing diversified floor-to-ceiling application scenarios such as automotive, medical, camping, etc., as well as the integrated solution of panel-machine-system, demonstrating BOE's ability to define the industry's development trend with innovative technology. At the same time, BOE continues to strengthen in-depth communication with customers and deepen and explore new areas of cooperation.
In 2024, BOE will embark on a new journey for the next 30 years. BOE will adhere to the development strategy of “Screen of Things”, accelerate the in-depth integration of “Display Technology + Internet of Things Technology + Digital Technology”, and actively build the “Powered by BOE” business model. BOE will adhere to the development strategy of “Screen of Things”, accelerate the deep integration of “Display Technology + Internet of Things Technology + Digital Technology”, actively build the “Powered by BOE” industrial value innovation ecosystem, and lead the development of display technology in the direction of being more real, higher-end, smarter, and greener, so as to open up a new chapter of a better and intelligent future!